HEIMAT

  • Brand Design
  • Production
  • Content Curation

In cooperation with the Düsseldorf Schauspielhaus theater company, we experimented with and realized a podcast format with cross-channel and cross-media expertise and resources.

  • Brand Design
  • Production
  • Content Curation
Client:
HEIMAT
Project Period:
2019/2020
Link:
www.dieheimat.de
Heimat Header

Task

How can a traditional national theater embrace new media with an innovative format?

Through long-standing connections in the cultural circles of Düsseldorf and Berlin - the home of BIG SUN and of presenter Peter Jordan - it was possible to launch this exciting collaborative project with the Düsseldorfer Schauspielhaus theater company.

The traditional national theater was keen on opening up its doors, turning the theater into a meeting place, and exploring innovative formats outside of the conventional stage and auditorium.

In collaboration with actor Peter Jordan and artistic director Anja Prinz, BIG SUN adopted the popular podcast medium, developed the "Heimat" brand, and fanned it out digitally in a holistic way.

Solution

Single source, multi-channel: How a podcast became a digital brand, distributed across multiple channels.

The podcast medium has long been a part of what we do - which is why the collaborative project with the Düsseldorfer Schauspielhaus theater company was particularly close to our hearts. Most importantly, however, it provided us with an opportunity to leverage the diverse strengths and resources at BIG SUN: from the podcast's production and overall project management to cross-media distribution.

As part of the digital branding, we developed and registered the "Heimat" brand, then subsequently engineered the corporate design as well as adapted and deployed it for all digital touchpoints - website, Instagram, podcast app UX.

"Heimat" was recorded backstage in the so-called "Unterhaus," a rehearsal stage located in the basement, and in the Düsseldorf Schauspielhaus theater company's own recording studio. Commissioned by BIG SUN, the sound specialists TRO supervised the podcast's recording and post-production, and the sonic branding was conceived by the renowned music producer Alexis Troy.

Heimat Podcast Website

Results

he relevancy of the content and the exceptionality of the form generated national recognition and esteem.

What does the notion of "home" entail? In the "Heimat" podcast, actor Peter Jordan, who was born in Dortmund and lives in Berlin, introduces a personal, emotional, unpopulist, apolitical approach to a highly politicized topic.

In the first season of 10 episodes produced by BIG SUN, guests included Dunja Hayali, Jessica Schwarz, and Katharina Thalbach, shared exciting and touching insights into their understanding of and feelings regarding home.

Due to the relevance of its content and its formal unconventionality, the "Heimat" podcast "Heimat" was well-received nationwide: Peter Jordan was invited to the ZDF Mittagsmagazin, and two episodes were prominently featured on the iTunes homepage.

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Contact

Seen enough?

So, by now you’ve got a pretty good idea of who we are. Now it’s your turn. Let us get to know you! Come by and meet the team ― whether for a chat or a damn good cup of coffee. Or simply because it’s pouring outside. Get out of the rain and into the sun. Our door is always open.

Impressum

Big Sun GmbH

Remscheider Str. 11a
40215 Düsseldorf
Phone: +49 211 38738952
Fax: +49 211 38738954
eMail: hello@bigsun.de

Company Register: Amtsgericht Düsseldorf, HRB: 77881
VAT ID: DE306881977

Managing Directors:
Sebastian Flock, Michael Opitz, Peter Vollberg, Chris Wallon

Responsible in the sense of Art. 55, para. 2 of the RStV (Interstate Treaty on Broadcasting and Telemedia):
Sebastian Flock, Remscheider Str. 11a, 40215 Düsseldorf, Germany

Dataprivacy

Privacy Policy

Information about privacy

We welcome you to our website and thank you for your interest. Big Sun GmbH takes the protection of personal data seriously. We therefore wish to inform you below about which data related to your visit are used for which purposes.

Privacy Policy

The purpose of this Privacy Policy is to inform you about how your data are processed when you visit our website. The Privacy Policy most notably provides you with information about the scope within which, the manner in which and the purpose for which your personal data are processed. Your data are processed in compliance with the applicable data privacy regulations.

With regard to the terms used in the Privacy Policy, please refer to Art. 4 GDPR.

1. Data controller

Big Sun GmbH
Remscheider Str. 11a
40215 Düsseldorf
Germany
Phone: +49 211 38738952
Fax: +49 211 38738954
E-mail: hello@bigsun.de

2. Legal basis for processing

Insofar as we obtain the data subject’s consent to process personal data, the legal basis is Art. 6, 1 (a) GDPR.

With regard to the processing that is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract, the legal basis is Art. 6, 1 (b) GDPR. This also applies with regard to processing required for the execution of precontractual measures.

Insofar as processing is necessary for compliance with a legal obligation to which the controller is subject, the legal basis is Art. 6, 1 (c) GDPR.

In the event that processing is necessary in order to protect the vital interests of the data subject or of another natural person the legal basis is Art. 6, 1 (d) GDPR.

In the event that processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller, the legal basis is Art. 6, 1 (e) GDPR.

Where processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, the legal basis is Art. 6, 1 (f) GDPR. Our legitimate interest lies in conducting our business activities.

3. Collection of general data and information

When you visit our website, we collect data and general information that is provided to us by the browser of your end device.

When you use our website, we collect and use the following access data/log files:

  • IP address of the computer making the request (possibly in anonymised form)

  • data and time of your visit

  • method (POST/GET)

  • URL

  • referring website

  • client/browser

  • operating system



The processing of these data is for the purposes of enabling use of the website (creating a connection), system security, technical administration of the network infrastructure and to optimise our website offering and is therefore on the basis of our legitimate interests in the sense of Art. 6, 1 (f) GDPR, to protect users and to protect against other, unauthorised use. These data are not disclosed to third parties or used in any other way. The collected data are not used, a personal user profile will not be created.




4. Processing of personal data when you contact us

When we receive enquiries via the contact form or by e-mail, personal data are processed so that we can respond to those enquiries. The data collected when you contact us are shown in the contact form and/or depend on your e-mail message. These data are used to answer your enquiry and/or to contact you. The legal basis for processing these data is our legitimate interest in answering your enquiry pursuant to Art. 6, 1 (f) GDPR. Where you contact us with the intention of concluding a contract, the further legal basis for processing is Art. 6, 1 (b) GDPR. Your data are erased once your enquiry has been processed, provided that no statutory retention obligations exist.

5. Rights of the data subject

a) Right to information
Pursuant to Art. 15 GDPR, you have the right to obtain information from us about the personal data that we process.

You may, in particular, request information from us as to which data are being processed for which purpose and with whom those data may be shared.


b) Right to rectification
Pursuant to Art. 16 GDPR you have the right to obtain from us the rectification of inaccurate or incomplete data.

c) Right to erasure and restriction of processing
Pursuant to Art. 17 GDPR you may request the erasure of your data on the basis of the grounds specified therein. Where erasure is not possible, the processing of your personal data must be restricted pursuant to Art. 18 GDPR.

d) Right to data portability
Pursuant to Art. 20 GDPR you have the right to receive your personal data in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller.

e) Right to lodge a complaint
Pursuant to Art. 77 GDPR you have the right to lodge a complaint with the competent supervisory authority.

6. Right to withdraw

Pursuant to Art. 7, 3 GDPR you may withdraw your consent at any time with future effect.

Withdrawal shall be made using the above-mentioned contact details.

7. Right to object

Pursuant to Art. 21 GDPR you may object at any time to the processing of your data which were collected on the basis of a legitimate interest where one of the grounds specified in Art. 21 GDPR exists.

You have the right to object at any time, on grounds relating to your particular situation, to processing of personal data concerning you which is based on Art. 6, 1 (e) GDPR (processing is necessary for the performance of a task carried out in the public interest) and Art. 6, 1 (f) GDPR (processing is necessary for the purposes of the legitimate interests).

Where you object, your personal data will no longer be processed save where we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

8. Privacy within the scope of job applications

When we receive job applications we collect personal data for the purpose of handling those applications. These data are based on the details you provide. For a job application we most notably require your name, address, contact details, outline of your work experience and your skills. Your personal data are exclusively processed in order to deal with your application.


Once the application process has been concluded, your application data are erased save where you have given separate consent to the further storage of your data (for example when you agree to be added to a candidate pool for future vacancies). Your application data will be erased at latest 3 months after you have been sent a rejection provided that up to this point in time no claim has been made or asserted against us, for example under the provisions of the AGG (Federal Equal Opportunities Act).

The legal basis for the processing of candidate data is Art. 6, 1 (b) GDPR and/or Art. 26, 1 BDSG (new) (Federal Data Protection Act). Insofar as you have given your consent to store your candidate data for a longer period, the legal basis is Art. 6, 1 (a) GDPR.

9. Newsletter

We furthermore process your personal data if you subscribe to our newsletter. The data you provide to obtain the newsletter (e.g. name and e-mail address) are used for our own advertising purposes, and for other electronic messages with advertising information about our products, offers, promotions and our company, where you have explicitly given us your consent to do so.

You may unsubscribe from the newsletter at any time using the link contained in the newsletter e-mail or by sending us a corresponding message, thus withdrawing your consent. Once you have unsubscribed your e-mail will be erased without delay from our newsletter mailing list, provided that no statutory retention periods exist.

On the basis of our legitimate interests pursuant to Art. 6, 1 (f) GDPR, we make use of a service provider for the user-friendly and secure dispatch of the newsletter, and we collect data for statistical and analytical purposes and to log the subscription process.

The newsletter is dispatched and handled by the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA (“Mailchimp”). Further information about Mailchimp and its privacy policy is available at:
target="_blank">https://mailchimp.com/legal/privacy/

MailChimp is certified under the terms of the Privacy Shield Framework:
https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active

The newsletter we send you contains what is known as a pixel tag with which technical information such as your IP address, browser, operating system, access, access time and links you click on are collected when you open the newsletter. This information is used for the purposes of technical improvement and to better customise our newsletter service for you.

10. Use of cookies

Cookies are small data files that are transferred between us and the user. These data are sent from our server to the user’s browser and are stored on the user’s end device for future access. Cookies do not harm a user’s end device and do not contain viruses.

We use cookies on our website on the grounds of a legitimate interest pursuant to Art. 6, 1 (f) GDPR in order to enhance your visit to our website and to enable the use of certain functions.

When a page is visited, cookies are placed and this allows us to recognise the user’s browser. Cookies help us to simplify the use of our website for the user. Some of the cookies we use are erased at the end of a browser session, i.e. when you close your browser. Other cookies remain on your end device and enable us to recognise your browser when you next visit our website.


Preventing the placement of cookies

You can adjust your browser settings so that you are informed about the placement of cookies, to individually decide on whether to accept them, or to refuse some or all cookies. Cookies that have been placed can be erased. See the following links for more information about cookie settings for the browsers shown below:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you refuse cookies, the functionality of our website may be restricted.

11. Use of Google Analytics

Based on our legitimate interests pursuant to Art. 6, 1 (f) GDPR, we use Google Analytics for the purpose of analysis. Our legitimate interests here are the needs-appropriate design and ongoing optimisation of our website. This applies in particular since our visitors’ data are anonymised and we do not create user-specific profiles.

Google Analytics is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookies about your use of the website will generally be transmitted to and stored by Google on a server in the United States. Where IP anonymisation is activated on this website, within the member states of the European Union or in other countries which are signatories to the European Economic Area Agreement, your IP address will be abbreviated beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. Your IP address transmitted from your browser in connection with Google Analytics will not be associated with any other data held by Google.

Google is certified under the terms of the EU-US Privacy Shield thereby undertaking to comply with European privacy laws. Further information on this subject is available here: https://www.privacyshield.gov/EU-US-Framework.


Disabling access by Google Analytics

You may prevent the placement of cookies by adjusting your browser settings.

You can further prevent the collection by Google of data related to your use of the website (incl. your IP address) by the cookie and the processing of those data by downloading and installing the browser plugin available here: https://tools.google.com/dlpage/gaoptout?hl=de.

We would advise you that if you prevent the use of Google Analytics, you may not be able to use all of the website’s functions to their full extent.

12. Use of Google Tag Manager

We use Google Tag Manager. This allows us to manage website tags via an interface. This service solely implements tags, so no personal data are collected. In addition, Google Tag Manager does not use cookies.

More information about Google Tag Manager is available here: https://www.google.com/intl/de/tagmanager/.

13. Online presence on Facebook

We have an online presence on the social network Facebook, in order to communicate with interested users and to inform them about our company.

Facebook provides us, as the page operator, with what are known as “Facebook Insights”. When you visit our page, cookies are placed which collect anonymised statistical data. The cookies are placed by Facebook and are a mandatory requirement for our use of Facebook.

The processing of personal data is on the basis of our legitimate interest pursuant to Art. 6, 1 (f) GDPR in effectively communicating with and informing interested users. We have a legitimate interest in developing and optimising our website on the basis of user behaviour.

With regard to data processing, we and Facebook share responsibility pursuant to Art. 26 GDPR, whereby Facebook has primary responsibility. As the operator of the website, we make no decisions with regard to the processing of data and all other information arising out of Art. 13 GDPR.

Data subject rights may be asserted against us or Facebook. We would however point out that it is most effective to make such claims against Facebook because only Facebook has access to the processed data and can take corresponding measures and provide information.

With regard to further information about the processing of data, the agreement on shared responsibility and ways of objecting, please refer to Facebook’s privacy policy:

privacy policy: https://www.facebook.com/about/privacy/
agreement on the shared processing of personal data https://www.facebook.com/legal/terms/page_controller_addendum
how to object: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
Facebook Insights: https://www.facebook.com/business/a/page/page-insights

14. Online presence on Instagram

We have an online presence on the social network, Instagram, in order to communicate with interested users and to inform them about our company.

Instagram provides us, as the page operator, with what are known as “Instagram Insights”. When you visit our page, cookies are placed which collect anonymised statistical data. The cookies are placed by Instagram and are a mandatory requirement for our use of Instagram.

The processing of personal data is on the basis of our legitimate interest pursuant to Art. 6, 1 (f) GDPR in effectively communicating with and informing interested users. We have a legitimate interest in developing and optimising our website on the basis of user behaviour.

With regard to data processing, we and Instagram share responsibility pursuant to Art. 26 GDPR, whereby Instagram has primary responsibility. As the operator of the website, we make no decisions with regard to the processing of data and all other information arising out of Art. 13 GDPR.

Data subject rights may be asserted against us or Instagram. We would however point out that it is most effective to make such claims against Instagram because only Instagram has access to the processed data and can take corresponding measures and provide information.

website: https://www.instagram.com
privacy policy: http://instagram.com/about/legal/privacy
contact: https://help.instagram.com/519522125107875/
agreement on the shared processing of personal data https://www.facebook.com/legal/terms/page_controller_addendum

15. Online presence on other social media

We maintain online presences on social networks and platforms in order to communicate with customers, interested parties and users active on them, and so that we can inform them about our services. When you visit the respective networks and platforms the Terms and Conditions and privacy guidelines of the respective provider apply. We would refer you to the various providers’ policies, links for which are provided below, in particular with regard to detailed information about data processing and your opt-out choices. With regard to claiming your rights as a data subject, we would also advise you to do so vis-à-vis the respective provider as only they have access to your data.

Unless otherwise specified in our Privacy Policy, we process user data where users communicate with us on social networks and platforms, e.g. write comments on our respective online social networks and platforms or send us messages.

LinkedIn: social network; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland;

website: https://www.linkedin.com

Privacy policy: https://www.linkedin.com/legal/privacy-policy

Privacy Shield (guarantee of data protection standard for processing of data in the USA):
https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active
Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Xing: social network; service provider: New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany

Privacy policy: https://privacy.xing.com/de/datenschutzerklaerung

16. Disclosure of data to third parties

The personal data provided by the data subject are used exclusively for internal purposes by the data controller and collected and stored for the data controller’s own purposes. Within our company those in-house departments and/or organisational units receive such of your personal data as are necessary for them to fulfil our contractual and statutory obligations or within the scope of processing and pursuing our legitimate interest. As the data controller, we may use subcontractors in order to provide and execute our services or we may permit the sharing of your data with one or more contract data processors who, equally, will use the personal data only for internal purposes which may be attributed to the data controller, e.g. in connection with handling a contract, for the purpose of complying with statutory obligations which require us to provide information about, report or share data, or where the disclosure of such data is in the public interest; insofar as external service providers process data at our behest in the role of contract processor or parties assuming certain functions (e.g. external data centres, support/maintenance of EDP/IT applications, archiving, data destruction, purchasing/procurement, customer management, letter shops, website management, auditing services, credit institutions, printers or data disposal businesses, courier services, logistics); on the basis of our legitimate interest or the legitimate interest of a third party (e.g. authorities, information agencies, debt collection agencies, solicitors, courts of law, assessors, Group-affiliated companies and supervisory authorities).

17. Facebook Custom Audiences

We use Facebook Custom Audiences, a service provided by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, and/or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Facebook Custom Audiences uses what is known as a Facebook pixel. With the Facebook pixel, Facebook can designate visitors to our website as part of a target group for advertisements. We therefore use this to show our Facebook ads only to those Facebook users who have also demonstrated an interest in our website or who display certain characteristics that we share with Facebook (so-called “Custom Audiences”).

When you visit our websites, the Facebook pixel is integrated into Facebook and a cookie may be stored on your end device. When you visit our website after you have logged in or while you are logged in to Facebook, your visit to our website will be noted in your profile. These processed data are anonymous to us but are used by Facebook for its own market research and advertising purposes.

More details about Facebook ads are available in Facebook’s privacy policy:
https://www.facebook.com/policy.php

More information about the Facebook pixel is available here:
https://www.facebook.com/business/help/651294705016616

You can opt-out of being logged by the Facebook pixel and the use of your data for the purpose of being shown Facebook ads; see settings for usage-based advertising:
https://www.facebook.com/settings?tab=ads

18. Legal obligation to process data

Like anyone involved in business activities, we too are subject to many legal obligations. In the first instance, these are statutory requirements (e.g. commercial and fiscal laws) as well as possibly supervisory or other obligations imposed by official authorities. The purposes of processing may include the fulfilment of supervisory and reporting requirements under fiscal law, the archiving of data for data protection and data security purposes, and auditing by fiscal and other authorities. The disclosure of personal data may furthermore be necessary as part of measures imposed by the authorities/courts of law for the purposes of gathering evidence, prosecution or the enforcement of civil claims.

19. Data security

In order to prevent unauthorised access or disclosure, to guarantee the correctness of data, and to ensure the authorised use of data, we have implemented technical and organisational measures to secure and protect the data that we obtain online, as set out in Art. 32 GDPR. We secure our website and other systems against manipulation, loss, destruction, access to, alteration or dissemination of your data by unauthorised individuals.

20. Erasure and blocking of personal data

We erase or block the personal data we have collected pursuant to Arts. 17 and 18 GDPR.

We store and process personal data only for as long as this is necessary to achieve the purpose for which the data were stored. Data may also be stored for longer than this where such retention is foreseen by European and national lawmakers under EU regulations, laws or other provisions to which we are subject. In this case, the data are blocked for other uses.

As soon as the purpose for which the data were stored has been fulfilled or the retention period set out by the mentioned provisions has lapsed, the personal data are routinely blocked or erased.

21. Questions and notes

When you use our website, the version of the Privacy Policy that may be retrieved online at the time of your visit shall apply. We reserve the right to amend or update this Privacy Policy as part of the further development of the website or because of statutory or official requirements.

We would ask our users to inform themselves regularly about the content of our Privacy Policy.

If you have any other questions about privacy relating to our website, you can contact us at the e-mail address shown above. We will then try to answer your questions and clear up any concerns you may have.

As at: December 2019